Weaknesses in zara s it infrastructure and it strategy

However, the buying process is controlled by purchasing officers worldwide. Therefore, the only way to decrease the strengths of customers is to present the high-quality goods at a suitable price.

zara case study

Also, it can prevent item loss, theft damage or other loss by matching with current inventory number. Should they purchase the current POS machines from their vendors so that they can support their needs in case the vendor changes their machines to new technology?

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Zara did no above-the-line marketing instead it has three strategies to advertise its products. ZARA potential issues: what are they?

Zara pestel analysis

Pay-as-you-go explained. Because it is fashion able and up to trend. They should have a platform to share information start from the retailer back to its head quarter or nearby store such as the number of sale on each SKU on each branch. Security on sale information by carrying the floppy disk around the retail store might also cause data loss or leakage. It means that the customers are obliged to visit this or that shop in case they want to make a purchase. At the same time, the number of funds to start the business is many times less if compared to other industries. This report included in my Global lotistics class of Kyushu Business School. It is on track for what appears to be world domination of its industry. It means, there is no hint at gender discrimination in the workplace at ZARA. Cloud computing might be another choice on Zara technology change since its transform current software license business model from long term contract and large investment on software, hardware and human into pay-as-you-go PAYG model [4]. However, from the side of IT, the power of customers is neutral. What is Zaras business model? Also, a few vendor mentioned that Zara was their only customer using DOS. It speeds up the process by using the IT technology enhancement on their ordering process. It was first open in in La Coruna, Galicia, Spain.

By collecting data and focusing on shorter response times, the company ensures that its stores are able to carry clothes that the consumers want at that time. With an updated POS with wireless network facility, would make data transmission process much easier, and there would not be any need to carry floppy disk.

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Therefore, it will take several years simply to try winning the markets. Zara can move from identifying a trend to having clothes in its stores within 30 days.

Zara stakeholders

Because it is fashion able and up to trend. However, the most consequent reason is relevant to IT aspects. The process let the computer to divide its inventory for each store. Aake Edlund Share this post to. Security on sale information by carrying the floppy disk around the retail store might also cause data loss or leakage. From one side, the customers cannot influence the price change. Beyond doubt, it is organized in the smartest way ever. At the same time, the number of funds to start the business is many times less if compared to other industries.
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Zara: IT for fast fashion case study